Fix a Form goes east

Title: 
Fix-a-Form goes east

Word Count:
287

Summary:
Fix-a-Form International, the licensor of the multi-page label system, has signed a new licensee agreement to cover Poland in Eastern Europe.


Keywords:
label system,self-adhesive labels,labelling equipment,manufacturing


Article Body:
Fix-a-Form International, the licensor of the multi-page label system, has signed a new licensee agreement to cover Poland in Eastern Europe.	

The new agreement is the latest licensee signing for the company that produces Fix-a-Forms in 23 countries.
	
IWACO, the company�s Scandinavian licensee, will manufacture the Fix-a-Forms for exclusive distribution to Poland.
	
Stephen Jarrold, Fix-a-Form marketing manager, commented: �Eastern European countries are becoming prime targets for international market development. Poland is regarded as a doorway to much of this potential and has been an obvious target for Fix-a-Form for some time.
	
�Local supply is of paramount importance if Fix-a-Form is to be accepted by countries like Poland where companies are struggling to manufacture and compete,� Mr Jarrold continued. �They need locally supplied materials and services, rather than high priced imported goods, to help them beat off competition from other countries.�
	
Fix-a-Form managing director Andrew Denny added: �Fix-a-Form International provides a comprehensive back-up service to licensees and this move into Poland will be no exception. We have arranged for Stephen Jarrold to join representatives from IWACO to help introduce the on-pack communication device to the new market. They will be conducting a series of seminars across the country.�
	
Poland, Mr Denny emphasised, was a key market for Fix-a-Form. �It takes us into a completely new geographical area. We will be selling, via our existing licensee, to companies that will have probably never have seen a Fix-a-Form before. It will be interesting to see the reaction we get to the product.�
	
Fix-a-Forms are machine folded leaflets combined with self-adhesive labels, supplied on-reel for automatic application using standard labelling equipment.

Etiquette are the UK's experts in labels and labelling. For further information about Etiquette, visit http://www.etiquette.co.uk