Dare to Be Different The Evolution of an Ezine

Title:
Dare to Be Different: The Evolution of an Ezine

Word Count:
737

Summary:
So� what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? Well here�s one way that really has been working for this entrepreneur.

Keywords:
marketing,ezine,newsletter

Article Body:
As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience � I want top-of-mind awareness for myself, my business and my offerings.

Now for years, I�ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to the fact that there are already a ton of newsletters out there � and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter?

Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that there�s room for all of us out there. So I said to myself, �Why not, there are plenty of potential subscribers available to me; there are over 6 � billion people in this world! And a portion of those people are meant to hear the information I will provide, from me.�

Being an online entrepreneur, I knew that if I took this major commitment on, I would want to do it electronically because in my mind, it would be cheaper, faster and easier for me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn�t like about them and came up with a professional and traditional layout for my soon to be ezine. I got it all ready � it looked great, I was all set to go.

Then right before I hit the send button in my contact management software, I slammed on the brakes. �Wait a minute�, I said, �What was I about to do�. This ezine, while potentially could be well received, looked and felt just like all the rest. Then my inner monologue really kicked in as I heard myself saying, �It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not getting the value I plan to offer every week � value that could possibly make or break a business�! And the conversation in my head went on and on and on. Bottom line, I just didn�t feel good about it anymore. And I knew if my heart wasn�t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don�t get great content and I lose a subscriber and potential �Raving Fan�.

Now I don�t believe in being different just for the sake of being different. I believe in being different when it makes a difference, to both my target audience and to me. I educate my clients and prospects all the time on how to differentiate themselves from the competition. Basically, it was time for me to practice what I preach.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn�t. I wanted to create a something that made a difference and I wanted prospects to take notice. I wanted to create an ELF (Easy, Lucrative, and Fun) experience for them � I wanted a masterpiece.

Then it clicked! I love to speak! I love to write as well but I certainly enjoy speaking more. I also knew that studies prove that people are more likely to listen than to read and that they also retain more that way. On top of that, there were a lot less audio-based ezines than print ones so I would certainly stand out from the pack. All signs pointed to using audio, so right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history�

So, what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? � Because believe me, people will notice.

My ezine the �Marketing Minute� worked for me, what would work for you? Ponder that one a bit.

Title: Dare to Be Different: The Evolution of an Ezine Word Count: 737 Summary: So� what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? Well here�s one way that really has been working for this entrepreneur. Keywords: marketing,ezine,newsletter Article Body: As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience � I want top-of-mind awareness for myself, my business and my offerings. Now for years, I�ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to the fact that there are already a ton of newsletters out there � and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter? Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that there�s room for all of us out there. So I said to myself, �Why not, there are plenty of potential subscribers available to me; there are over 6 � billion people in this world! And a portion of those people are meant to hear the information I will provide, from me.� Being an online entrepreneur, I knew that if I took this major commitment on, I would want to do it electronically because in my mind, it would be cheaper, faster and easier for me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn�t like about them and came up with a professional and traditional layout for my soon to be ezine. I got it all ready � it looked great, I was all set to go. Then right before I hit the send button in my contact management software, I slammed on the brakes. �Wait a minute�, I said, �What was I about to do�. This ezine, while potentially could be well received, looked and felt just like all the rest. Then my inner monologue really kicked in as I heard myself saying, �It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not getting the value I plan to offer every week � value that could possibly make or break a business�! And the conversation in my head went on and on and on. Bottom line, I just didn�t feel good about it anymore. And I knew if my heart wasn�t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don�t get great content and I lose a subscriber and potential �Raving Fan�. Now I don�t believe in being different just for the sake of being different. I believe in being different when it makes a difference, to both my target audience and to me. I educate my clients and prospects all the time on how to differentiate themselves from the competition. Basically, it was time for me to practice what I preach. So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn�t. I wanted to create a something that made a difference and I wanted prospects to take notice. I wanted to create an ELF (Easy, Lucrative, and Fun) experience for them � I wanted a masterpiece. Then it clicked! I love to speak! I love to write as well but I certainly enjoy speaking more. I also knew that studies prove that people are more likely to listen than to read and that they also retain more that way. On top of that, there were a lot less audio-based ezines than print ones so I would certainly stand out from the pack. All signs pointed to using audio, so right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history� So, what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? � Because believe me, people will notice. My ezine the �Marketing Minute� worked for me, what would work for you? Ponder that one a bit. � 2006 Online Marketing Muscle -- All Rights Reserved.

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Dare to Be Different The Evolution of an Ezine