Create Marketing Magic

Title: 
Create Marketing Magic

Word Count:
524

Summary:
When you think about marketing, chances are pretty good that cartoons and talking animals aren�t the first thing to pop into your mind.  You�re probably processing numbers, identifying markets, and looking for ways to cut costs.


Keywords:
Marketing, Creativity


Article Body:
When you think about marketing, chances are pretty good that cartoons and talking animals aren�t the first thing to pop into your mind.  You�re probably processing numbers, identifying markets, and looking for ways to cut costs.

Maybe it�s time to get your nose off the grindstone and have a little fun.  Why?  Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.

Don�t believe it?  Take a close look at Disney.  Now that�s a perfect sample of creativity and marketing going hand-in-hand!  Walt Disney� a dreamer who put magic into his marketing.  

Creativity can take on several different �personas��

1. The Explorer
The explorer seeks out bits of interesting and new information like a sponge.  Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.

2. The Dreamer
A wild imagination is the best friend of a true dreamer.  Nothing is impossible in the world of imagination.  

3. The Artist
An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.

Before you set this article aside and get back into the daily grind, let�s think of what all of this could mean to your marketing campaign.


Creativity may�
	
1. Add pizzas to your flyers
2. Spark a brand new idea for a product/service to market
3. Bring to light a brand new way to market your current product/service
4. Give color to your ads
5. Expose a new way to beat out the competition

Hey, any one of those are great boosters for a marketing campaign.  The trouble is that sometimes we feel that everyone is creative, but we�re just an unimaginative lump of clay destined to plod through life.

Not so!  Everyone has an imagination.  Sometimes it just needs to be oiled up a little bit to get it loosened up.  How long has it been since you put your imagination to work?


You can give your creativity a leg up by�
	
1. Watching a sunrise or sunset
2. Organizing a party
3. Smelling a flower

Hah!  You thought I�d have some extravagant exercises all laid out for you, didn�t you?  Relax, there�s no secret key to being successfully creative.  Creativity comes in all sizes, shapes and colors.  There�s no right or wrong way to be creative.

The biggest hurdle most people face is the �I�m just not creative� cop out.  Sure they�re creative.  In fact, if I asked, they could create quite a long list of the reasons they aren�t creative.

Research has shown that this biggest difference between �creative� and �non-creative� people is that �creative� people believe they are creative and �noncreative� people don�t believe they are creative.  It�s as simple as that.

Every marketer gets stale after a while, if they don�t find refreshing and new ideas to incorporate into their work.  If your marketing has lost its pizzazz or seem to be in the dumps, simply take a little time to stimulate your creativity and just see what happens.